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Wear Them Out: Francis

Wear Them Out: Francis

Wearing the Francis frame by l.a.Eyeworks, Hollywood icon Jeff Goldblum has a new role: as spokesperson for Apartments.com in a massive multi-media advertising campaign to launch their new website.

Celebrated by fans and critics for his roles in such classic films as "The Fly," "Jurassic Park," and "The Grand Budapest Hotel," Goldblum portrays the character Brad Bellflower, a light-hearted parody of an eccentric Silicon Valley tech visionary. Have a look at the TV commercial here.